"People are persuaded more by the depth of your conviction than by the height of your logic, more by your own enthusiasm than any proof you can offer."Your feelings, your emotions, your honest interest in your product and your prospect is what persuades. Your optimism, your assurances, your hope, when combined with knowledge of what you are doing, enjoyment of what you are doing, and faith that you and yours are the very best, creates an unseen force which can not be resisted.