"A brand's strength is built upon its determination to promote its own distinctive values and mission."Professor Jean-Noel Kapferer, (Re)Inventing the Brand (2001)......http://bit.ly/9wtlpc
"A brand's strength is built upon its determination to promote its own distinctive values and mission."Professor Jean-Noel Kapferer, (Re)Inventing the Brand (2001)......http://bit.ly/9wtlpc
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